In 2012 Invisible Children launched its biggest, most disruptive campaign ever. The overwhelming response to KONY 2012 was the inspiration for this over-sized, battered annual report. Like the campaign, you can love it or hate it, but you can’t ignore it.
My roles were as content strategist and project manager. I wrote all of the copy, working closely with the finance team and international programs team.
View a PDF of the 2012 annual report. (For the full effect, view it in two-page mode.)